Saturday, February 16, 2008

Starbucks Closing While Cuppy’s Keeps Growing

Starbucks may be closing stores and cutting back on new store openings, but Cuppy’s Coffee looks to me to be making a move. If you’ve been keeping up, Cuppy’s Coffee stores are opening at a fast pace around the country. So far I’ve noticed these locations:

  • Mechanicsburg PA
  • Oceanside CA
  • Temple TX
  • Edinburg TX
  • Longmont CO
  • Kennesaw GA
  • Tucson AZ

And that is all within the last 2 months. Do the math, that’s 3.5 stores a month. At this pace look for Cuppy’s Coffee to come onto the radar of many an entrepreneur and investor looking to secure their futures.

Posted by Cuppy's at 19:43:05 | Permalink | Comments (2)

Friday, February 1, 2008

Cuppy’s Coffee Expanding Stores-Starbucks Closing Doors

Cuppy’s Coffee, Smoothies & More opened 5 new locations in January and its slated projections are to open several new locations in February 2008. This comes amidst the news that Starbucks is curbing new store growth and closing nearly 100 underperforming stores in its restructuring to get back to its former glory days. In news articles posted throughout the internet, head barista Howard Schultz’s plan is to revive a already saturated Starbuck philosphy of dominance in the specialty coffee arena. Competition from burger giant McDonalds and others played heavily in the declining stock value of the coffee Goliath.

People want an experience of wanting to belong to something special. Cuppy’s Coffee core values are geared to meet that need. Every owner goes thru an extensive training program learning the art of barista-ship. Cuppy’s Coffee just doesn’t serve coffee, it serves up an authentic espresso experience to its customers and it is this experience that continues to grow the company and brand.

As Starbucks scales back, look for Cuppy’s Coffee, Smoothies & More to fill a void left by the coffee goliath’s wake of world coffee dominance. Being the biggest and baddest necessarily doesn’t mean you’re the best. Howard Schultz’s realization of this fact may have come a little to late to regain its respect as a community coffee house.

Posted by Cuppy's at 18:31:42 | Permalink | Comments (3)